Munich in April 2006: An old backyard garage is the location for the shooting of a World Cup-Spot which the agency "Dialog Solutions" set up together with Sebastian Heller for their customer Philips. What is special about this is, that this commercial is a "Viral" spot. That means that this commercial is produced for the internet only. Its concept is based on the fact, that people forward this clip via Email to one another, if they like it. Basically, the circulation is based on verbal propaganda.
That this works out quite well can be recognised by the fact that the clip "Der Ball muss ins Tor" is downloaded worldwide over a million times up to today. It went up to the main page of the online version of the magazine "Stern" and TV-Station N24 presented it in one of their news-edition. On the video-sharing platform MyVideo.de it was elected to the TOP 40 and was shown on TV at the "MyVideo-Show" on April 28th 2007 on Sat.1.
That this works out quite well can be recognised by the fact that the clip "Der Ball muss ins Tor" is downloaded worldwide over a million times up to today. It went up to the main page of the online version of the magazine "Stern" and TV-Station N24 presented it in one of their news-edition. On the video-sharing platform MyVideo.de it was elected to the TOP 40 and was shown on TV at the "MyVideo-Show" on April 28th 2007 on Sat.1.
